The Impact of Imported Brands on Consumer Behavior: A Study on the Bahraini Market

Abstract

This study aimed to identify the effect of adopting the imported trademark on the behavior of consumers in the Kingdom of Bahrain. The study was conducted on a sample of 240 persons chosen randomly, and the study reached a number of results. The most important of which is that there is an effect of adopting the imported brand on consumer behavior for the variable of gender, age, qualification, income, and marital status. The study recommended that the results be taken into consideration and used in the process of making and marketing local products.