Social Networking E-shopping and its Impact on the Relationship with Customers

Abstract

This study aims to demonstrate the role of electronic marketing through social networking sites on the relationship with customers. The researcher used descriptive and analytical methods to complete this study by distributing a sample questionnaire consisting of 400 respondents. The study reached some results, the most important of which is that social media is an effective means in marketing and there is a clear effect of electronic marketing on the relationship with customers. As a result, suppliers should pay attention to strengthening those relationships and making use of social media to increase sales.