Published: 2022-03-01

Articles

From Narrative to Reality: The Inter/Trans Discourse of Bakhtin’s Chronotopes and Lyotard’s Metanarratives

Naeema Abdelgawad
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Influencer Marketing in the Digital age: The Response to Authentic Creator Content

Isaiah Jesse P. Ong, David John V. Teñoso, Miguel Nicholas G, Valmonte, Antonio E, Etrata, Jr., Ph.D.
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Generational Comparison: The Influence of Eco-centric Retail Business Practices on Generation Y And Generation Z’s Purchase Intention in The Philippines

Gilbert G, Estropia Jr., Elaine G. Tuazon, Dior P. Ventura, Antonio E. Etrata, Jr., Ph.D.
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Gen Z and TV: An Analysis of Traditional Advertising Medium and Perception

Ivan Lancel G. Aldovino, Nika P. Cruz, Trisha Carmina B. Luzaran, Antonio E. Etrata, Jr. PhD.
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The Effects of Social Media Tools on Online Retail Businesses in the Consumer Electronics Industry

Dave Matthew V. Pre, Julio Miguel C. Tolentino, Karlo Alexis B. Varquez, Antonio E. Etrata, Jr., Ph.D.
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